Flesch-Szigriszt Index: The Formula That Measures Whether Your Content Will Be Read or Ignored
In 1993, Spanish journalist Pedro Szigriszt Pazos created a tool that changed how we measure Spanish text. The Flesch-Szigriszt Index uses math to predict if people will understand your content or give up after the first paragraph. What is it? It’s a Spanish version of the famous Flesch Reading Ease Score. But it’s not just […]
Communication errors that ruin SEO
In the information age, in the midst of 2026 and with so much technological innovation, it would seem contradictory to say that a given sector suffers from communication problems. Sometimes, companies are so in love with their processes that they forget the customer is simply looking for a way out of their pain. In the […]
The Impatience Tax: Why Marketing is More Expensive Than It Should Be
If you were presented with a strategic proposal capable of drastically reducing your Customer Acquisition Cost (CAC) and, consequently, skyrocketing your profit margins, what would you say? Most people would say yes immediately. The more skeptical might say it sounds too good to be true. But here is the fine print: this requires consistent work […]
How software companies can be relevant without trying to “force the sale”?
What is the most common method for a software company to get clients? And if we make it a little trickier, how can software companies be relevant to people without necessarily having to sell a solution? Let’s focus on companies that specifically offer inventory software. In Colombia, approximately 250 people search for “inventory software” on […]
Paying for every message sounds great at first… until you realize you don’t actually own anything.
Have you ever really stopped to think, financially speaking, about how profitable the ads you run on platforms like Google, Meta, LinkedIn, and others actually are? And the answer is: “YES, DIEGO! Of course we’ve thought about it. With the ads team, we look for ways to lower CPC to get a more attractive CPA, […]